In the highly competitive cross-border e-commerce market, standing out and attracting more traffic and purchasing power is a challenge for every seller. In this environment, conducting best-seller analysis is crucial. So, why do independent stores need best-seller analysis? And how should they conduct accurate analysis?

The Value of Best-Seller Analysis

On e-commerce platforms or independent stores, best-sellers are products that can quickly capture consumers’ attention and sell rapidly. They often have unique selling points, such as price advantages, innovative designs, or solutions to consumer pain points.

• Assisting in Product Selection: For inventory-based sellers, finding best-sellers and listing them for sale is key to success. By analyzing popular products, sellers can uncover their success factors and more accurately select products.
• Product Optimization: Even if you’re not an inventory-based seller, best-seller analysis helps understand consumer needs, allowing for optimization of existing products and enhancing market appeal.

How to Effectively Conduct Best-Seller Analysis?

1. Sales Data Analysis Analyzing your store’s historical sales data is an effective way to understand best-sellers. The following data indicators help identify potential best-sellers:

   • Sales Volume: Reveals which products have received a large number of purchases in a short time.
   • Conversion Rate: A high conversion rate means the product effectively attracts and converts visitors.
   • Customer Reviews and Feedback: Positive reviews and feedback indicate the product addresses consumer pain points and has high demand.
   • Repurchase Rate: A higher repurchase rate indicates strong customer loyalty and market demand for the product.

   In addition to your own store data, third-party tools can provide more market data to help sellers make more accurate judgments.

2. Competitor Analysis Competitors’ sales performance also provides important references for best-seller analysis. You can obtain valuable information through the following methods:

   • Browse Competitor Sites: Understand competitors’ best-selling products, sales strategies, product positioning, and pricing.
   • Social Media Observation: Check competitors’ performance on social platforms to see which products consumers are paying attention to.
   • E-commerce Platform Best-Seller Lists: Although you operate an independent store, best-seller lists on e-commerce platforms can reveal trends of popular products in the market.

3. In-Depth Understanding of Consumer Demand Consumer demand changes rapidly, and sellers need to keep up with trends to identify best-sellers. The following research methods can help you gain insights into market demand:

   • Surveys: Regularly collect consumer feedback through surveys to understand their needs and purchasing motives.
   • Social Media Interaction: Engage with customers to explore their pain points and expectations for products.
   • Follow Industry Trends: Holiday consumption trends, social hotspots, etc., can all influence consumers’ purchasing decisions.

Through these methods, sellers can not only gain insights into consumers’ interests but also discover emerging market demands, thereby selecting potential best-sellers.