With the booming “pet economy”, consumers’ functional demand for pet furniture is increasing. According to Fortune Business Insights, the global pet furniture market is expected to reach US$4.32 billion by 2024, with a compound annual growth rate of 6.63%.
Among pet furniture, pet beds are a key category, mainly including orthopedic beds, loft beds, heated beds and waterproof beds. In recent years, the aging trend of pets has been obvious, and health problems such as joint problems and bone discomfort have become increasingly common, becoming the focus of pet owners. Against this background, orthopedic beds (Orthopedic Dog Bed) have gradually become popular because they provide good sleep support and joint protection.
For example, on Amazon US, a dog orthopedic bed priced at US$44.99 sold more than 34,000 pieces recently (from February 18 to March 18), with cumulative sales of up to US$1.56 million, ranking first in the Dog Sofas & Chairs category. The product uses high-density memory foam or orthopedic foam, which can effectively disperse the pet’s weight, reduce joint pressure, relieve pain and promote blood circulation. At the same time, it is equipped with a removable, easy-to-wash bed cover and a non-slip base, taking into account both hygiene and safety. It is suitable for elderly dogs, dogs after surgery and dogs with bone problems to help improve their quality of life.
In addition, pet orthopedic beds are not only functional, but also meet diverse needs. By accurately positioning the market segment, combining multi-functional design and emotional consumption attributes, orthopedic beds can effectively expand the customer base and increase traffic conversion rate. With the help of holiday marketing and social media communication, the product influence can be further expanded and become a popular category in the pet products market.
