It’s time to get ready for an exciting Halloween dropshipping as people are expecting and shopping for costumes, candy bowls, and decorations for Halloween earlier than ever! As a dropshipper, you can take advantage of this opportunity to offer unique and in-demand Halloween-themed items to your customers.

So, let’s take a look at what are consumers looking for and what are the best dropshipping product ideas to help you stand out at Halloween sales this year!

 

Halloween Shopping Trends Overview

 

According to NRF’s 2023 Halloween Spending Survey, a record number of people (73%) will participate in Halloween-related activities this year, up from 69% in 2022. And the total Halloween spending is expected to reach a record $12.2 billion this year.

 

Halloween shopping trends roundup:

• Consumers plan to spend a total of $4.1 billion on costumes for Halloween 2023.

• 77%  of consumers plan to purchase Halloween decorations this year.

• 32% of consumers plan to shop online in preparation for Halloween.

• 51% of 28-24-year-old consumers look for Halloween costume inspiration via online search.

• 45% of consumers plan to start shopping for Halloween before October. More than half of younger consumers(25-44-year-olds) are eager to begin their Halloween shopping before or during September.

• Consumers spending on pet costumes is expected to reach $700 million for Halloween 2023 (17% of total costume expenditures).

• Inflation was impacting 57% of Americans’ Halloween spending according to LendingTree survey 2022.

We can expect that consumers’ enthusiasm for Halloween will only increase this year. However, inflation is still impacting people’s spending this year. Consumers may buy less, compare prices, or reuse last year’s costumes and decorations. All you should do to seize the sales opportunity is focus on offering unique Halloween products in categories that consumers are most willing to buy and provide campaigns, and discounts.