For cross-border e-commerce sellers, keeping pace with consumer trends is key to maintaining competitiveness. Based on sales data from platforms such as Shopify and Google Trends analysis, we have identified the twenty most promising product categories for 2025. This article highlights five key product categories: candles, blankets, mobile phone accessories, craft supplies, and perfumes. These categories not only demonstrate robust sales performance but also reflect consumers’ growing emphasis on creating a cosy home atmosphere, expressing individuality, and seeking emotional fulfilment.

Ⅰ. Candles: Creators of Ambience and Emotional Value

Reasons for popularity: Candles have long transcended mere illumination, becoming essential items for creating ambience and enhancing quality of life. The global candle market is projected to exceed $10 billion, with consumer motivations centred on home décor and emotional relaxation. In recent years, searches for ‘DIY candles’ have steadily risen, reflecting growing preference for personalised, handcrafted products.

Recommended Products:

• Scented Candles: Featuring therapeutic fragrances such as lavender (promotes sleep) and citrus (invigorates), catering to emotional well-being needs.
• Themed Shaped Candles: Shaped candles designed to complement holidays, seasons, or specific intellectual properties, catering to social sharing and gifting needs.
• Handmade DIY candle kits: Enable consumers to experience the joy of creation while lowering the entry barrier.

Operational Tips: Emphasise eco-friendly ingredients (e.g., soy wax, pure cotton wicks) and the narrative behind each fragrance. Showcase the ambiance created when lit via short videos. Showcase the atmospheric ambiance created by lit candles through short videos, collaborating with home décor and lifestyle influencers for contextualised marketing campaigns. Consider launching miniatures or fragrance sets for customers to sample.

Ⅱ. Blankets: Rising Demand for Comfort and Security

Reasons for popularity: Blankets are not merely for warmth but essential for enhancing home comfort. Consumers increasingly prioritise materials, functionality and design, with searches for specialised categories like weighted blankets and hooded blankets showing significant growth. Weighted blankets, with monthly searches exceeding 100,000, have garnered particular attention for their ability to alleviate anxiety and improve sleep quality. Concurrently, demand for blankets tailored to specific scenarios—such as those for pets, children, and outdoor use—has also surged significantly.

Recommended Products:

• Weighted Blankets: For adults and pets, emphasising soothing and sleep-enhancing properties.
• Premium-material blankets: Such as cashmere or merino wool blankets, catering to consumers’ pursuit of quality living.
• Functional blankets: Including outdoor camping blankets or gaming blankets, targeting specific usage scenarios.

Operational tips: Highlight material advantages (e.g., breathability, lightweight, easy-care); Showcase real-life usage in home settings through customer reviews; Offer gift sets (e.g., blanket + pillow) to increase average order value.

III. Mobile phone accessories: personalized embellishments to technological life

Reasons for popularity: The mobile accessories market has reached hundreds of billions of dollars in scale, with each new device launch driving demand for cases, screen protectors, charging equipment, and more. Consumers seek not only protection but also personalisation and technological sophistication, with products like MagSafe ecosystem accessories and multifunctional stands gaining sustained popularity.

Recommended Products:

• Protective accessories: Essential categories including impact-resistant phone cases, blue light filters, and lens protectors.
• Functional accessories: Products enhancing user experience such as wireless chargers, phone coolers, and car mounts.
• Personalised customisation: Photo-printed or slogan-engraved cases; themed collections (e.g., anime, luxury-inspired styles).

Operational tips: Launch new products aligned with new device release cycles. Leverage Instagram and TikTok to showcase accessories’ design aesthetics and functionality, encouraging user reviews and showcases. Optimise website SEO to ensure product pages rank well for specific handset model keywords. Provide clear compatibility guides to minimise post-purchase queries.

【Top-Selling Product Recommendation】Foldable Telescopic All-in-One Magic Ring Stand

This phone clip stand is the ideal choice for users seeking convenience, cleverly blending practicality with minimalist design. Its innovative integrated clip-and-stand design requires no disassembly, enabling effortless switching between landscape viewing for binge-watching and portrait mode for chatting, delivering optimal angles for both video viewing and calls.

The stand folds for compact storage, taking up minimal space. Its telescopic rod structure allows flexible length adjustment to suit individual viewing preferences, offering stable support whether used for desk work or following recipes in the kitchen.

This product has achieved impressive sales performance in overseas markets. Available in multiple sophisticated, versatile colours, it demonstrates broad applicability and market potential.

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Ⅳ. Craft Materials: Creative Expression Meets Sustainable Living

Reasons for popularity: Handcrafting transcends mere hobby, becoming a sustainable, fulfilling lifestyle choice. The ‘handmade craze’ ignited during the pandemic continues to gain momentum, with significant sales growth in categories like colouring books and crochet kits. Consumers seek respite from fast-paced lives, finding fulfilment in hands-on creation and favouring DIY kits with ‘complete materials and straightforward tutorials’.

Recommended Products:

• Themed DIY kits: Introductory sets for knitting, pottery, jewellery making, digital oil painting, etc.
• Eco-friendly/speciality raw materials: Organic cotton yarn, upcycling material packs.
• Tools and storage solutions: Professional crafting tools and material organisers.

Operational tips: Provide detailed instructional videos or illustrated guides to simplify user experience. Foster community engagement by encouraging project sharing to cultivate a collaborative atmosphere. Consider launching subscription boxes delivering themed DIY kits periodically. Highlight the therapeutic nature of the crafting process and the uniqueness of finished pieces.

Ⅴ. Perfume: Elevating Personalisation and Sensory Experiences

Reasons for Popularity: The perfume industry is shifting from mass-market and gendered offerings towards neutrality, niche appeal, and personalisation. Consumers increasingly favour distinctive scents, sustainable brands, and products with strong emotional resonance. Search engines play a pivotal role in perfume purchasing decisions, with brand keywords and fragrance descriptors consistently ranking high in search volume.

Recommended Products:

• Ambient Fragrances: Scents tailored for specific settings like home, office, or sleep.
• Gender-Neutral Fragrances: Transcending gender boundaries to align with contemporary consumer values.
• Fragrance Accessories: Diffusers, scented stones, and portable roll-on formats.

Operational Tips: Ensure product descriptions on official websites are keyword-rich to optimise search engine rankings. Offer sample sizes or scent discovery kits to aid consumer decision-making. Collaborate with fashion and lifestyle KOLs to convey brand ethos. Share stories about fragrance inspiration and ingredient origins to elevate perceived brand value.

Summary

These five bestselling categories—candles, blankets, mobile accessories, craft supplies, and perfumes—precisely address modern consumers’ core desires for emotional value, personalisation, cosy living, and creativity. When selecting products, sellers should focus on niche functionality, eco-friendly materials, and distinctive design. Simultaneously, building deep connections through content marketing and community engagement is essential for achieving sustained growth in overseas markets.