Against the backdrop of the booming global automotive decoration parts market, Jayson Siu, a 21-year-old American college student, successfully created his own brand – invalid.jp with unique business vision and innovation ability, and attracted over 161900 loyal fans on TikTok. His brand is famous for DIY car stickers and creative luminous decorative effects, especially his LED car rearview mirror video, which received an astonishing 5.6 million views and 150000 likes in August 2022, becoming a hot topic on the internet.
Jayson Siu is not limited to TikTok’s traffic dividends, he has also established his own independent website and synchronously sells products on multiple e-commerce platforms such as Amazon. Through the strategic layout of “branding+multi-channel”, he fully utilized the influence of social media, carefully planned product displays and brand image shaping, and successfully pushed the originally niche car sticker market to a wider consumer group.
At the same time, there has been good news in the field of cross-border e-commerce. Shopee platform has launched “Logistics+” value-added services for Chinese cross-border sellers targeting the Malaysian and Philippine markets. This service aims to alleviate the losses caused to sellers by order delivery failures due to buyer reasons. By paying a certain service fee, sellers can avoid the cumbersome process of international returns and have Shopee directly handle the relevant orders, with the opportunity to receive a compensation of 70% of the product price. This measure not only simplifies the return process, but also provides additional financial support for sellers, improving their operational efficiency and risk management capabilities.
In addition, Shopify platform has also announced an important update. Qualified US Shopify Plus and Advanced merchants can now join the YouTube Shopping Alliance program through the Google&YouTube app on Shopify. This feature enables merchants to seamlessly connect Shopify stores with YouTube, allowing creators to embed product tags and purchase links in videos, guiding viewers directly to the purchase page. Meanwhile, merchants can also view detailed data analysis results, content, and product information in the Google Merchant Center, providing strong support for precision marketing and optimization strategies.
However, not all e-commerce platforms have such favorable policies. EBay recently announced a series of adjustment measures, including reducing the monthly free listings for private sellers from 1000 to 300 starting from October 1, 2024, and charging a fee of 35 pence per item for any excess. In addition, eBay has also removed the cash payment option for local transactions and replaced it with platform payment and confirmation to ensure safe and timely payment for buyers. EBay will also introduce a uniform 3% international fee for transactions with non UK shipping addresses. These measures may aim to drive sellers to transition to commercial accounts and improve the overall transaction quality and security of the platform.
The success story of Jayson Siu and the latest developments in cross-border e-commerce platforms together outline the diversified development landscape and fierce competition in the current e-commerce industry. For young people who aspire to start their own businesses, this is undoubtedly an era full of opportunities and challenges.
