Car phone mounts have always been a staple in the auto accessories market as a “must-have” item. Recently, a 360° portable car phone mount has skyrocketed in popularity, selling 26,700 units within a week and landing in the Top 3 Bestsellers on TikTok Shop’s US market. Over the past seven days (January 5–12), it achieved a GMV of $309,500, making it a standout product in early 2025.
Innovative Design: Sturdy, Versatile, and Non-Damaging
The product’s success lies in its unique design, which sets it apart from traditional car mounts:
- Strong Grip: Firmly holds the phone in place, even on bumpy roads.
- Versatility: Supports 360° rotation and lateral movement, allowing installation in various car locations, such as dashboards, rearview mirrors, instrument panels, and sun visors.
- Damage-Free Installation: Tool-free, easily movable, and leaves no damage to the car’s interior.
This “ready-to-use anywhere” convenience perfectly matches modern consumers’ demand for efficiency and flexibility.
Viral Marketing: Short Videos Drive Explosive Growth
Influencer @qipooh played a pivotal role in transforming this mount from niche to mainstream:
- Video Posted: January 7
- Content: Demonstrating multiple uses of the product in different car settings, effectively showcasing its multifunctionality and ease of use.
- Video Results: Over 17.1 million views and 141,900 likes.
- Sales Peak: Following the video’s release, 8,300 units were sold on January 10 alone.
This combination of “viral content + rapid sales growth” highlights the unmatched power of short videos in driving the success of auto accessories.
The Secret Behind the Success
From product innovation to content-driven marketing, this 360° car mount exemplifies how to stand out in the competitive auto accessories market. Addressing customer pain points and sparking demand with compelling content might just be the formula for future success in the digital era.
