In 2025, the Middle East e-commerce market is expected to exceed $20 billion, and independent stations will surpass traditional e-commerce platforms for the first time and dominate the market. Changes in consumer behavior make precision marketing strategies essential, and AI-driven marketing solutions can increase conversion rates by more than 50%.
2025 Ramadan Market Growth Trends
• Market size growth: E-commerce transactions are expected to reach $39 billion during Ramadan, a year-on-year increase of 50%.
• Regional market performance:
o The single transaction volume in the UAE reached $100, and in Saudi Arabia $85.
o The Indonesian market size is expected to exceed $100 billion.
o Saudi e-commerce has an annual growth rate of more than 30%, and the sales of large e-commerce companies in the UAE have increased by 40%-50%.
The rise of independent stations
• In 2025, the market size of independent stations in China’s cross-border e-commerce reached 3.4 trillion yuan, accounting for 35% of the B2C market.
• Independent station merchants who adopt the new generation of payment solutions have a 40% increase in the success rate of European acquisition and a 30% increase in sales.
Consumer Behavior Analysis
• Shopping Preferences
o 68% of consumers are willing to pay a premium for high-quality products.
o 43% shop for equipment upgrades, up 12% year-on-year.
• Shopping Time
o Saudi online shopping peak: 4-5 a.m.
o UAE online shopping peak: 1 p.m.
o Overall online time increased by 12% compared to normal times.
• Social Media Influence
o 90% of Muslims are active on social platforms during Ramadan.
o 18-34 year-olds contribute 63% of orders.
o 70% of consumers adopt a mixed consumption model of “online research + offline experience”.
Social Media Matrix Layout
• Instagram & Facebook: 91% of users follow Ramadan reunion and community content.
• TikTok: 89% of users search for home, fashion, and iftar-related content.
• YouTube: The most commonly used social platform in Saudi Arabia.
• ​​Snapchat: Saudi users open it more than 50 times a day, suitable for AR interactive marketing.
• WhatsApp: 75% penetration rate in the six Gulf countries, suitable for personalized customer service.
Innovative strategies
• Content localization: Incorporate cultural elements such as the crescent moon, lanterns, and mosques.
• Targeted delivery: Avoid prayer time (12-2PM) and dinner time (7-9PM) and focus on night marketing.
• KOL cooperation: Work with local influencers to promote family, charity, and reunion-themed content.
• Interactive marketing: Organize Easter egg decoration competitions, photography competitions, etc. to increase user engagement.
• Video marketing: Make short videos to enhance brand exposure.
Cross-platform data integration strategy
• Omni-channel data tracking: Collect data from multiple platforms such as Facebook, TikTok, and Snapchat for targeted marketing.
• Unified data platform: Integrate multi-channel data to improve marketing decision-making efficiency.
• AI data analysis: Deeply explore user needs and improve personalized recommendation effects.
• Real-time marketing adjustment: Adjust advertising delivery according to active time periods to increase conversion rate.
• Personalized recommendation system: Push precise products based on user behavior to increase purchase rate.
• Full-link marketing automation: From traffic acquisition to conversion, form a closed-loop marketing.
• Cross-platform remarketing: Target advertising to the same user group on multiple platforms.
• Dynamic creative optimization: Optimize advertising content based on performance data to improve ROI.
• Global user portrait: Build a comprehensive user portrait to provide more accurate marketing services.
• Cross-platform attribution analysis: Optimize channel budget allocation and improve ROI.
Innovation results
• Marketing efficiency: Ad click-through rate increased by 35%, conversion rate increased by 28%.
• Customer acquisition cost: reduced by 22%.
• Customer loyalty: Repurchase rate increased by 18%.
• Decision-making efficiency: Marketing decision-making time shortened by 40%.
• ROI improvement: Overall marketing return on investment increased by 45%.
In 2025, the transformation of the Ramadan e-commerce market accelerated, and AI-driven marketing became the key to success for independent sites. Social media matrix and cross-platform data integration solutions help merchants accurately reach target users. Mastering the new generation of marketing strategies and understanding consumer behavior will determine the success of sellers in the $20 billion market.