1、 Basic Concepts of Cross border E-commerce
Cross border e-commerce, also known as cross-border e-commerce, refers to international commercial activities in which trading entities from different countries or regions use e-commerce platforms to conduct transactions, payment settlements, and complete product distribution through cross-border e-commerce logistics systems and overseas warehousing services.
2、 Classification of Cross border E-commerce Models
B2C（Business to Consumer）
Refers to the retail model in which enterprises directly sell products and services to consumers.
B2B（Business to Business）
The business model refers to the exchange of data, information transmission, and transaction activities between enterprises through dedicated networks.
B2W（Business to Wholesale）
Refers to the sales model of merchants targeting small wholesalers, which is different from traditional bulk trade and terminal retail.
C2C（Customer to Customer）
Refers to the retail model in which individual businesses directly sell products and services to consumers.
3、 Key terms for store operation
Listing (details page)
The product page includes six major elements: product title, image, main functions, feature description, comments, and ratings. Optimizing the listing is the key to improving product ranking, attracting traffic, and orders.
SKU（Stock Keeping Unit）
Inventory measurement unit, used to identify product specifications, colors, styles, and other attributes, facilitating inventory management and control.
AOV（Average Order Value）
Unit price per customer refers to the average amount of goods purchased by each customer.
CAC（Customer Acquisition Cost）
User acquisition cost refers to the total cost of acquiring new users divided by the number of new users.
ARPU（Average Revenue Per User）
The average income per user reflects the average revenue each user brings to the company.
LTV（Life Time Value）
Customer lifetime value refers to the total economic benefits generated from all interactions between customers and the company.
Bounce Rate
The proportion of users who only browse a single page after visiting the website and then leave.
CPL（Cost Per Lead）
Potential customer list cost refers to the cost of obtaining each sales lead.
PV（Page View）
Page views refer to the number of times a user visits a page.
GMV（Gross Merchandise Volume）
The total transaction amount includes both paid and unpaid order amounts.
UV（Unique Visitor）
Independent visitors refer to the number of independent IP addresses that visit a website.
4、 Professional terminology for advertising promotion
SEM（Search Engine Marketing）
Search engine marketing aims to increase website exposure in search engines through paid methods, attract user clicks, and convert them into customers.
SEO（Search Engine Optimization）
Search engine optimization aims to improve the natural ranking of a website in search engines by optimizing its content and structure.
CPC（Cost Per Click）
The average click price refers to the cost incurred per click on an advertisement.
ROI（Return on Investment）
Return on investment, measuring the ratio of returns to costs of investment activities.
ROAS（Return on Ad Spend）
The return on advertising expenditure measures the proportion of revenue generated by advertising expenses.
CPS（Cost Per Sale）
Commission advertising fees are calculated based on the actual number of products sold.
CPA（Cost Per Action）
Customer acquisition costs are charged based on user behavior (such as registration, purchase, etc.).
CTR（Click Through Rate）
Click through rate, which measures the proportion of ads that are clicked.
CVR（Conversion Rate）
Conversion rate, measuring the proportion of advertising traffic converted into actual sales.
CPM（Cost Per Mille）
The price per thousand impressions is charged based on the number of ad impressions.
CPV（Cost Per View）
Pay by display effect, based on the number of times the advertisement is seen by the user.