Even the tiniest beauty products can unlock massive opportunities. According to industry data, the global beauty market reached $343.27 billion in 2023, a 2.7% year-over-year increase and a new record high. By 2026, the market is expected to exceed $404.7 billion. While the beauty industry is a crowded and competitive space, innovation still makes room for breakthrough brands.
One standout case is that of Thai-American entrepreneur Ann McFerran, a 90s-born founder who launched her brand Glamnetic in 2019. With a unique product vision, she turned magnetic eyelashes and press-on nails into a multimillion-dollar business in just two years.
Ann identified key pain points with traditional false lashes—messy glue and potential allergic reactions—and introduced the world’s first magnetic eyelash kit. The set includes magnetic eyeliner and reusable lashes that effortlessly snap into place using patented magnetic technology, simplifying the entire lash-wearing process. This clever innovation quickly resonated with Western consumers, especially the Gen Z demographic.
Glamnetic’s lashes retail for around $20 and can be reused dozens of times. Made from 100% mink hair, they offer a lightweight, natural look and feel. Just one year after launch, the brand generated $1 million in revenue. By 2020, sales exploded to $50 million, and in 2022, annual revenue surpassed $100 million.
To avoid stagnation as a single-product brand, Glamnetic expanded into press-on nails at the end of 2020. This move increased average order value and tapped into another booming niche. In North America alone, press-on nail adoption has reached 50%, indicating strong consumer demand.
Glamnetic’s nail designs are trendy and highly diverse, with fresh themes and collections regularly released. The brand’s press-on nails have won over a large international fanbase and are now stocked in thousands of stores, including Sephora and Ulta. Popular styles like Goal Digger, Hailey, and Caviar frequently sell out.
On its official website, Glamnetic thoughtfully categorizes nails by length and shape, making it easier for customers to choose. Each set also has a uniquely charming name, adding to the brand’s appeal.
Through its clever “small product, big market” strategy, Glamnetic has carved out its own space in a saturated beauty landscape. It stands as a leading example of how niche innovation and sharp branding can create massive impact—even in the most competitive of industries.
