From late February to April, several major festivals, including Ramadan, International Women’s Day, Songkran, and Easter, will be celebrated across Southeast Asia and Latin America. These festivities not only drive a surge in consumer demand but also create substantial opportunities for cross-border e-commerce. This article explores the cultural customs and popular products associated with these festivals, helping merchants seize market potential.

Ramadan and Eid al-Fitr (February 28 – March 31): High Demand for Home Appliances, Fashion, and Gifts

Ramadan is an important religious festival for Muslims in Malaysia. Leading up to the holy month, people clean their homes, decorate their living spaces, and prepare for gatherings. As a result, household appliances such as robotic vacuum cleaners and air fryers see increased sales. Additionally, due to the hot weather, bladeless fans and neck fans become highly sought after.

During Ramadan, many people take leave or work from home, leading to a shopping peak. Social gatherings, religious events, and family visits drive demand for traditional Malay clothing. Large-capacity handbags and high-heeled sandals are also popular fashion choices for women.

Eid al-Fitr, celebrated on March 31, marks the end of Ramadan. On this day, people dress in festive attire, visit relatives, and exchange gifts. Baby products and children’s toys, being ideal gift choices, experience high sales volume.

International Women’s Day (March 8): High Demand for Beauty, Wellness, and Fashion

International Women’s Day, also known as “March 8th Women’s Day,” celebrates women’s achievements across economic, political, and social fields. During this period, female consumers gravitate toward fashion and personal care products, with makeup and skincare gift sets being top-selling items.

As awareness of health and wellness grows, middle-aged and older women increasingly favor dietary supplements such as probiotics and vitamin C, making them trending products for the occasion.

Women’s fashion is a consistently hot-selling category. On this special day, women are more inclined to purchase new clothing to celebrate. Merchants should consider launching seasonally appropriate apparel tailored to different market climates.

Songkran (April 13 – April 15): High Demand for Outdoor Toys and Waterproof Products

Thailand’s traditional New Year, Songkran, is celebrated with vibrant festivities. People wear colorful outfits, visit relatives, and participate in large-scale water fights. Consequently, demand for water-related and outdoor toys surges.

Lightweight, quick-dry clothing and sun-protective, waterproof gear are also highly popular among consumers. Additionally, as people prepare for festival gatherings, waterproof makeup products see increased demand, making them a recommended category for sellers.

Easter (April 20): High Sales of Religious and Festive Products

Easter is one of the most important religious celebrations in Christianity and is widely observed in the Philippines, Singapore, Brazil, Mexico, Colombia, and Chile. Easter eggs and rabbits are key symbols of the holiday, driving high demand for decorative items, accessories, and related toys.

Religious jewelry also sees a surge in sales during this period. Many people decorate their homes with Easter eggs, bunny figurines, and other festive items. Additionally, clothing, party supplies, and brightly colored children’s toys remain evergreen bestsellers for Easter.

This guide highlights key spring festival shopping trends for major global markets in 2025. Cross-border e-commerce is poised for another year of growth. We hope merchants leverage these insights to capitalize on seasonal demand and achieve business success!