For cross-border e-commerce sellers, gaining traffic is always a major challenge. High advertising costs often deter sellers, but is there a way to obtain low-cost or even free traffic? The answer is yes! Today, we’ll explore how the successful international brand Naturehike achieves over 50,000 free monthly traffic through SEO content marketingand influencer marketing strategies.

Naturehike’s Successful Traffic Structure

Naturehike, a brand focused on high-quality, lightweight, multifunctional, and affordable outdoor products, offers a wide range of items like tents, sleeping bags, and camping chairs, which are highly popular among outdoor enthusiasts. Their U.S. site receives a monthly traffic volume of 86,000, with the following breakdown:

• Organic search: 59%
• Direct traffic: 30%
• Social media: 6%
• Other sources include referrals and affiliate marketing.

This efficient and stable traffic structure is the ideal goal for every cross-border e-commerce seller. Let’s uncover how Naturehike achieves it.

1. SEO Content Marketing: Precise Targeting, Efficient Traffic

(1) Keyword Strategy

Naturehike’s success in SEO content marketing lies in its precise keyword placement and high-value content creation. They focus on core keywords like “Camping Gear Guide” and expand to include more long-tail keywords through blog content.

By studying user search intent, their articles match customer needs. For instance, when users search for “Camping Gear Guide,” Naturehike’s content frequently appears on the first page of search results. These articles not only provide practical camping tips but also include internal links directing users to product pages, enhancing both conversion rates and user engagement.

(2) Content Creation Principles

Effective content marketing depends on the following principles:

• Address user needs: Dive into target users’ pain points and interests to create highly practical content.
• Strengthen internal linking: Seamlessly integrate blog content with product pages to improve on-site traffic flow.
• Maintain content updates: Regularly publish quality articles and optimize older ones to sustain search engine activity.

2. Influencer Marketing: Unlocking Free Traffic with Content

In addition to SEO, Naturehike leverages influencer marketing to gain significant organic traffic. On platforms like YouTube, they collaborate with outdoor influencers to publish videos showcasing their products in camping scenarios. These videos—from tent setups to full camping experiences—have attracted a large following.

Three Keys to Successful Influencer Marketing

• Accurate matching: Choose influencers whose audience aligns with your brand. For outdoor products, influencers with authentic, engaging content are particularly effective.
• Multistage coverage: Influencer videos cover the entire purchasing process—pre-purchase product demonstrations, unboxing reviews during purchase, and post-purchase usage guides.
• Long-term collaboration: Build lasting relationships with quality influencers to secure a stable traffic source.

By working with influencers, Naturehike enhances brand identity and builds consumer trust in their products, further driving conversions.

3. How to Replicate Naturehike’s Success?

You can replicate Naturehike’s success by following these steps:

• Create a content matrix: Develop a wide range of valuable content centered on core keywords while optimizing your site layout.
• Allocate resources wisely: Combine SEO content marketing with influencer marketing to maximize the synergistic effects.
• Data-driven optimization: Regularly monitor traffic sources, keyword rankings, and influencer performance, and adjust strategies based on data.

Naturehike’s success demonstrates that with the right approach, cross-border e-commerce sellers can achieve business growth through free traffic. Combining precise SEO content marketing with effective influencer marketing is a low-cost and impactful promotion strategy. We hope this article provides actionable insights for sellers and helps you achieve even greater success. Stay tuned for more in-depth content in the future!